PUMA launches 11 national team kits ahead of 2026 tournament
PUMA has reinforced its position as a major player in international football kit design with the unveiling of new jerseys for 11 national teams ahead of this summer’s tournament, with Morocco taking centre stage in its African portfolio.
The global sportswear brand hosted a culturally immersive launch event at Domino Square in New York City on March 19, bringing together football, music, food, and community engagement.
Rather than opting for a conventional stadium reveal, PUMA introduced the kits through a grassroots approach, with local community players from each represented nation debuting them on city streets.
The 11 nations featured in the launch span four continents: Morocco, Portugal, Ghana, Paraguay, Senegal, Côte d’Ivoire, Czech Republic, Switzerland, New Zealand, Austria, and Egypt.
This broad representation highlights PUMA’s growing influence in global football, with the brand now outfitting nearly a quarter of the teams participating in the upcoming competition, including a strong presence across Africa.
Morocco, in particular, stands out as one of PUMA’s most significant and longstanding partnerships, reflecting a deep connection that extends beyond performance into cultural identity.
This influence was evident in Queens — especially in Astoria along Steinway Street, often referred to as “Little Morocco” — where North African and Arab communities have long contributed to the area’s cultural landscape.
The event showcased this diversity through custom-designed trucks representing each nation, incorporating elements such as food, design, and cultural symbolism.
Morocco’s display celebrated its diaspora and highlighted the role of global communities in sustaining football culture, while also underscoring PUMA’s ongoing collaboration with Moroccan football authorities, players, and supporters.
Through this latest kit collection, the Fédération Royale Marocaine de Football and PUMA reaffirm their shared ambition to make the national team jersey a powerful symbol of Moroccan identity.
“We wanted to connect with the fan communities by showing up in the places and moments that matter to them. This event was built on that belief, offering local football players the chance to experience these fresh new kits in action before anyone else: on their own city pitch," said Nadia Kokni, PUMA Vice President Global Brand Marketing.
Fans were given early access to the jerseys during a structured 4v4 tournament organised in partnership with NYC Footy.
The event also featured football icons Ricardo Quaresma, Asamoah Gyan, and El Hadji Diouf, who represented their respective countries and bridged generations of the sport.
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A vibrant music segment added to the atmosphere, with DJs from participating nations and a live performance by Black Sherif. Social media personality Fanum and the Daily Paper collective also made appearances.
"The culture of football is what drives us, and this collection reflects that commitment. Equipping nations across four continents, with close to a quarter of all nations heading into this summer's biggest competition wearing PUMA, we're showing up at football's biggest moment, reinforcing PUMA's position as one of the leading brands in international football. Combining cutting-edge performance innovation with cultural identity, this collection unites technical excellence and the spirit that brings nations together on the world’s biggest stage," said Dominique Gathier, PUMA Vice President Teamsport.
With up to 11 national teams set to wear PUMA kits at the upcoming tournament, the brand enters the competition in a strong position. Its African partners — Ghana, Senegal, Côte d’Ivoire, Morocco, and Egypt — form one of the most prominent regional groups represented by a single kit manufacturer.
A Growing Partnership with Morocco
PUMA’s collaboration with Morocco continues to expand, with further initiatives planned within the country. An upcoming activation with the Fédération Royale Marocaine de Football aims to strengthen ties with the Atlas Lions and deepen the brand’s engagement with Moroccan football culture on a global scale.
The new 2026 collection will be officially available from March 24, marking the first public showcase of PUMA’s full national team kit lineup.
The kits incorporate advanced ULTRAWEAVE technology and dryCELL fabric for enhanced performance, while replica versions are produced using RE:FIBRE as part of the company’s commitment to sustainability and responsible innovation.
Additional product details are expected to be released alongside a dedicated product announcement.
Edem Kwame
Edem Kwame is a journalist at GH News Media covering sports and national developments in Ghana.
